2024 Fall-Winter Campaign
Role: Creative Director and Project Manager
Oversaw photoshoot planning, mood board creation, and jewelry merchandising. Managed budget and coordinated with the design agency, product development, and senior management. Developed print and digital assets, enhancing marketing efforts and significantly boosting brochure sales. Created comprehensive B2B marketing materials to support both brochures.
Skills
Photoshoot planning
Mood board creation
Merchandising
Budget management
Cross-functional communication
Print & Web Design
B2B marketing material creation
Project management
Deliverables
8 Photoshoot Images
8-Page Generic Brochure
8-Page Upscale Brochure
Email Template Design
16 Page Look Book Design
Social Media Content Creation
Marketing Support:
2024 Holiday Campaign
Designed print and digital marketing assets for brochure participants.
Email Templates
Fall-Winter Preview: Product & Social Media
5.5” x 8” Book Design
Designed a 2024 Fall - Winter Preview book, Utilitzing assets from the photoshoot and holiday brochures, to promote the collection to customers whom are not participating in the holiday brochure program.
Usage: Tradeshows, sales material, mailings, and e-blast (requires reformatting)
Look Book Design
Fall - Winter Social Media Support
Social Media Design Assets
Designed assets to help jewelers promote their new product from the Fall - Winter Preview Look Book.
Sent out to jewelers via weekly e-blast.
B2B Promotions: Tradeshows
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Jewelers Facebook Groups
This is casual & frequent posting. I included a variety of high quality images, photos of staff, and fun Reels to build anticipation for the tradeshows.
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B2B E-Blasts & Personal Templates
I sent out a weekly e-blast to customers, starting 1-2 months before each show. Here is one example.
I also drafted personal email templates for the sales team to fill in and send to their customers.
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Posters, Hanouts, and Table Signs
Every tradeshow comes with a large amount of print material.
